Privacy Policy
Last Updated: January 27, 2026
1. Introduction
Welcome to RealtyIkcon.com (“we,” “us,” “our,” or “Company”). We are committed to protecting your privacy and ensuring you have a positive experience on our website. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and services.
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Services. Your continued use of our website following the posting of revised Privacy Policy means that you accept and agree to the changes.
2. Information We Collect
2.1 Information You Provide Directly
When you register an account, submit property listings, contact us, or use our Services, we collect the following types of personal data:
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Identity Information: Name, email address, phone number, date of birth
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Contact Information: Mailing address, city, state, postal code
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Professional Information: Company name, business address, professional credentials, RERA registration number (if applicable)
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Property Information: Property details, location, specifications, pricing, images, legal documentation
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Communication Data: Messages, inquiries, and correspondence exchanged through our platform
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Payment Information: Bank account details, payment method information (processed through secure payment gateways; we do not store full credit card details)
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Preference Information: Property preferences, search history, saved listings, watchlists
2.2 Information Collected Automatically
When you visit our website, certain information is collected automatically without explicit consent:
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Device Information: IP address, browser type, operating system, device identifiers
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Usage Data: Pages visited, time spent, clicks, search queries, referral sources
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Location Data: Approximate geographic location based on IP address (not precise location unless explicitly provided)
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Cookies and Similar Technologies: We use cookies to enhance user experience and analyze website performance
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Log Data: Server logs containing access times, request methods, and response codes
2.3 Third-Party Information
We may receive personal data about you from:
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Real estate partners and property listings databases
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Third-party verification services
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Marketing and analytics providers
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Social media platforms (if you connect your social accounts)
3. Legal Basis for Processing
Under the Digital Personal Data Protection Act, 2023 (DPDP Act) and applicable Indian data protection laws, we process your personal data based on the following legal grounds:
3.1 Consent
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User registration and account creation
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Marketing communications and promotional offers
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Optional features and advanced services
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Collection of cookies and tracking technologies
3.2 Contractual Necessity
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Processing required to deliver our Services
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Property listing management and transactions
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Payment processing
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Customer support and inquiries
3.3 Legal Obligation
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Compliance with RERA (Real Estate Regulation and Development Act) requirements
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Tax and regulatory compliance
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Court orders and government requests
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Anti-money laundering (AML) and Know Your Customer (KYC) requirements
3.4 Legitimate Interest
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Fraud prevention and security
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Website improvement and analytics
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Lead generation and market research
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Targeted marketing (when not otherwise requiring explicit consent)
4. How We Use Your Information
We use the collected personal data for the following purposes:
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Creating and managing your user account
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Processing property listings and transactions
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Facilitating buyer-seller-agent interactions
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Providing customer support and technical assistance
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Sending service-related notifications and updates
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Responding to your inquiries and support requests
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Sending newsletters and promotional communications (with your consent)
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Conducting surveys and feedback collection
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Notifying you about changes to our Services
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Verifying user identity and preventing fraud
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Conducting background checks and RERA verification
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Managing payments and financial transactions
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Maintaining accurate records for regulatory compliance
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Analyzing website usage patterns and user behavior
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Improving website functionality and user experience
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Conducting market research and trend analysis
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Testing new features and optimizing performance
4.5 Marketing and Personalization
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Creating targeted marketing campaigns based on user preferences
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Sending personalized property recommendations
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Displaying relevant advertisements
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Conducting promotional activities
4.6 Legal and Regulatory Compliance
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Compliance with RERA regulations and real estate laws
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Tax reporting and accounting
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Responding to legal requests and government inquiries
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Protecting against fraud and illegal activities
5. Data Sharing and Disclosure
5.1 We Share Personal Data With
Service Providers: We engage third-party vendors to assist with our operations, including:
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Payment processors and financial institutions
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Cloud hosting and data storage providers (AWS, Cloudflare, Railway)
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Email and communication service providers
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Analytics and marketing platforms
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Customer support tools
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Property verification services
Real Estate Professionals: When you contact agents, brokers, or developers through our platform, we share necessary information to facilitate communication and transactions.
Legal Requirements: We disclose personal data when required by law, regulation, or legal process, including:
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RERA authorities and real estate regulators
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Income tax and revenue authorities
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Law enforcement agencies
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Court orders and judicial proceedings
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Government agencies during investigations
Business Transfers: In case of merger, acquisition, bankruptcy, or sale of assets, your personal data may be transferred as part of that transaction.
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We do not sell personal data to third parties for commercial purposes
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We do not share financial information without explicit consent (except as legally required)
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We do not share data with marketers without your opt-in consent
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We do not disclose data for purposes other than those described in this Privacy Policy
5.3 Third-Party Links and Services
Our website may contain links to third-party websites. We are not responsible for their privacy practices. We encourage you to review their privacy policies before providing personal information.
Under the DPDP Act and storage limitation principles, we retain personal data only as long as necessary for the specified purpose:
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Active User Accounts: Data retained while account is active and for 2 years after account closure
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Property Listings: Data retained for 3 years after property is delisted
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Transaction Records: Retained for 7 years (as per tax and regulatory requirements)
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Communication Data: Retained for 2 years for dispute resolution
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Log and Analytics Data: Retained for 6 months to 1 year
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Payment Records: Retained for 7 years (regulatory requirement)
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Cookies: Retained as per cookie type (session to 1 year)
Upon request, we will erase personal data that is no longer necessary for the specified purpose, unless:
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Retention is required by law or regulation
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Data is needed for legal claims or dispute resolution
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Data is required for tax compliance
Under the DPDP Act 2023, as a data principal, you have the following rights:
You have the right to request a copy of personal data we hold about you, including:
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What personal data we have collected
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The purpose of processing
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Recipients of the data
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Data retention period
You may request correction of inaccurate or incomplete personal data at any time.
You may request deletion of your personal data when:
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Data is no longer necessary for the specified purpose
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You withdraw consent (when processing is consent-based)
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Legal retention requirements have been met
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You request closure of your account
You may withdraw consent for data processing at any time, though this may affect your ability to use certain Services. However, processing done before withdrawal remains valid.
Upon request, we will provide your personal data in a structured, commonly used format that allows you to transfer it to another service provider.
7.6 Right to Grievance Redressal
You have the right to lodge a complaint with the Data Protection Board of India if you believe your rights are violated.
To exercise any of these rights, please submit a written request to our Data Protection Officer at:
Email: privacy@realtyikcon.com
Mailing Address: Realty Ikcon, J-5, Saket, Delhi-17, India
We will respond to your request within 30 days or as required by law. For security purposes, we may require you to verify your identity before processing your request.
We implement comprehensive security safeguards to protect your personal data from unauthorized access, alteration, disclosure, or destruction:
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Encryption: All sensitive data transmitted over the internet is encrypted using SSL/TLS protocols
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Secure Storage: Data is stored on secure servers with restricted access and firewalls
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Access Controls: Only authorized employees have access to personal data
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Regular Audits: We conduct regular security assessments and vulnerability testing
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Password Protection: User accounts are protected with strong password requirements
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Secure Servers: Hosting through reputable providers (Cloudflare, Railway) with industry-standard security
In the event of a data breach, we will:
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Notify affected individuals within 72 hours
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Inform the Data Protection Board of India
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Provide information about the breach and remedial measures
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Offer credit monitoring or other protective services as appropriate
While we employ robust security measures, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security, and use of our Services is at your own risk.
10. Cookies and Tracking Technologies
Our website uses cookies and similar tracking technologies to:
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Maintain user sessions and login status
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Remember user preferences and settings
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Analyze website usage and performance
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Provide personalized recommendations
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Track marketing campaign effectiveness
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Essential Cookies: Required for website functionality; cannot be disabled
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Performance Cookies: Help us understand how users interact with the website
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Marketing Cookies: Used for targeted advertising and promotional purposes
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Analytics Cookies: Track website performance and user behavior
We obtain explicit consent for non-essential cookies through a cookie banner on first visit. You may manage your cookie preferences:
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Through the cookie consent tool on our website
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By adjusting browser settings
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By clearing cookies from your device
Third-party services (Google Analytics, advertising platforms) may set cookies on your device. Review their privacy policies for details.
RealtyExperts is not intended for children under 18 years of age. We do not knowingly collect personal data from children. If we become aware that a child has provided us with personal data, we will delete such information promptly. Parents or guardians who believe their child has submitted information may contact us at privacy@realtyikcon.com.
As our operations are based in India, personal data is primarily processed and stored in India in accordance with Indian laws. If we transfer data internationally, we ensure appropriate safeguards are in place in compliance with applicable data protection laws.
Our website integrates with third-party services:
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Google Analytics: For website analytics and user behavior tracking
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Payment Gateways: For secure payment processing
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Cloudflare: For website security and performance
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Email Services: For communication and newsletters
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Social Media: For account integration and sharing features
Each third party has its own privacy policy. We encourage you to review them before connecting your accounts.
14. Policy Updates and Changes
We may update this Privacy Policy periodically to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of significant changes by:
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Posting the updated policy on our website
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Updating the “Last Updated” date
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Sending email notification for material changes
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Requiring your consent if legally required
Your continued use of our Services following changes constitutes your acceptance of the updated Privacy Policy. We recommend reviewing this policy regularly.
For privacy-related inquiries, complaints, or to exercise your rights:
Email: privacy@realtyikcon.com
Response Time: Within 30 days
15.2 Grievance Redressal Officer
For unresolved complaints:
Email: care@realtyikcon.com
J-5, Saket
Delhi-18, India
If you believe your rights are violated, you may lodge a complaint with:
Data Protection Board of India
Website: [To be notified when Board is operational]
Appendix A: RERA Compliance Notice
As a real estate portal operating in Delhi/NCR, RealtyIkcon.com real complies with the Real Estate (Regulation and Development) Act, 2016 (RERA). We implement data protection measures as required under RERA regulations and undertake to:
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Maintain transparent data collection practices
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Protect the privacy of buyers, sellers, and agents
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Comply with RERA authority guidelines on data handling
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Report data breaches to relevant authorities as mandated
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Ensure data accuracy for regulatory compliance
Appendix B: DPDP Act 2023 Compliance Summary
This Privacy Policy complies with the Digital Personal Data Protection Act, 2023, ensuring:
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Informed Consent: Clear notice provided before collecting personal data
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Specific Purpose: Data collection limited to specified, explicit purposes
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Accuracy: Reasonable efforts to maintain data accuracy and completeness
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Security: Reasonable safeguards against data breaches
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Storage Limitation: Data retained only as long as necessary
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Transparency: Clear communication about data processing practices
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User Rights: Full implementation of data principal rights including access, correction, and erasure
Disclaimer: This Privacy Policy is provided for informational purposes. While prepared in accordance with current Indian data protection laws, we recommend consulting with a legal professional to ensure full compliance with your specific business requirements.
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